Privacy policy
Who we are
Controller: Follower (follower.co)
Contact: hey@follower.co or the Contact form
Follower is the controller for personal data processed through this website. This notice names Follower, the brand that operates follower.co. It does not publish a separate registered company name, company number, or postal address.
What we process and why
Information we or our providers receive
| Data | Purpose | Lawful basis (UK GDPR) |
|---|---|---|
| Request details when you load a page (for example IP address, browser type, URL, and approximate time), processed by Cloudflare | Deliver the page, keep the site secure, limit abuse, and diagnose faults | Legitimate interests — operating and protecting the website |
| Aggregate page views and visits through Cloudflare Web Analytics, when that measurement is on and you have not objected or rejected analytics cookies | Understand overall site use and improve the site | Statistics, where the UK cookie rules’ statistical-purposes exception applies to the script, and legitimate interests for any related personal data. We do not use this for advertising, profiling, or a record of one person’s browsing. |
| Analytics data if you choose Accept (Google tag GT-K5LQ5P5, measuring property G-06F03N225P) | More detailed visit analysis and site improvement | Consent |
| Contact form fields (optional name, email, message, and optional page address) and email you send to hey@follower.co | Reply to corrections, source questions, and editorial enquiries | Legitimate interests — responding to your enquiry |
Follower does not offer user accounts, newsletter signup, or checkout. The contact form does not add you to a mailing list and does not accept attachments. If the form cannot send your message, it asks you to email hey@follower.co instead.
Stored only on your device
These items stay in your browser until you change or clear them. Follower’s servers do not receive them, so the UK GDPR lawful-basis column above does not apply to this storage on its own.
| Data | Purpose |
|---|---|
Theme preference (follower-color-mode) |
Remember day or night display |
Analytics Accept or Reject choice (follower-analytics-consent) |
Remember your analytics choice on this device |
Basic traffic measurement objection (follower-basic-measurement) |
Remember if you objected to Cloudflare’s aggregate page-view count on this device |
| Optional tool drafts (a calculator, a listing template, or a readiness checklist) when Save on this device is on | Restore those entries in the same browser |
Providers
| Provider | Role |
|---|---|
| Cloudflare | Hosts and delivers follower.co, including security and the request processing needed to serve pages. When basic traffic measurement is on, and you have not objected, Cloudflare Web Analytics also receives aggregate page-view counts. Paths are sent without query strings. Cloudflare’s published description of that product says it does not use cookies or local storage for it, and does not fingerprint people in order to display the analytics. Transfers are described in Cloudflare’s Customer DPA (v6.4, April 2026), including EU standard contractual clauses with the UK addendum: cloudflare.com/cloudflare-customer-dpa/. |
| Google Analytics, only after you Accept analytics cookies. Ordinary Analytics processing is covered by Google’s Ads Data Processing Terms. Google’s separate Measurement Controller-Controller Data Protection Terms apply only if the account setting that shares data with other Google products and services is turned on. | |
| Resend | Sends a contact-form message by email to hey@follower.co. Your email address is included so we can reply to you. If the form cannot send the message, it asks you to email hey@follower.co instead. |
| SiteGround | Hosts the hey@follower.co mailbox, where editorial email and contact-form messages are received. |
How long we keep it
| Data | How long |
|---|---|
| Analytics cookies in your browser, after you Accept | Google sets _ga and _ga_06F03N225P. In testing, those cookies were set to last about 400 days (13 months), unless you clear them sooner. That expiry has not been measured on the live site. It is how long the cookie can remain in the browser. It is not how long Google keeps Analytics data. |
| Google Analytics event-level data (property G-06F03N225P) | 2 months, as shown in Admin → Data settings → Data retention for the Follower.co property on September 18, 2026. That reading has not been repeated. It covers event-level data used for Explorations and similar detailed analysis. It does not mean every Analytics total is deleted after two months. |
| Google Analytics user-level data (same property) | 14 months, with reset on new activity, as shown in the same Admin screen on September 18, 2026. That reading has not been repeated. Cookie expiry does not set this period. |
| Google Analytics standard reports | The data-retention control does not delete standard reports and totals in the same way. They can remain available after the periods above. |
| Cloudflare Web Analytics counts | Cloudflare keeps the full beacon detail for about 7 days, then keeps longer-term aggregates. Cloudflare’s documentation describes that longer-term store as roughly 10% of the data. Dashboard history is available for about six months. |
| Cloudflare request logs and edge traffic totals | Separate from the Web Analytics counts above, and they depend on which Cloudflare products are in use. Published defaults include: live Pages Functions log streams are not stored; Functions metrics can be inspected for about three months; Workers Logs, if turned on, are kept for 3 or 7 days; Logpush retention is set by the destination. Free-plan zone analytics also show coarse traffic totals from requests at Cloudflare’s edge, including automated traffic unless it is filtered in the dashboard. |
| Preferences and optional tool saves on your device | Until you change them, clear the saved tool data, or clear this site’s data in your browser. Follower does not receive them. |
| Routine contact-form messages and other correspondence | We delete them from the hey@follower.co mailbox 12 months after receipt. That is the mailbox we work from. Copies in email-provider logs or backups can remain for a different period. |
International transfers
If you Accept analytics, Google may process measurement data outside the UK under the Google Ads Data Processing Terms. The Measurement Controller-Controller terms apply only if the Google products-and-services sharing setting is turned on.
Cloudflare may process request data outside the UK under its Customer DPA, as published for customers.
Your rights
Under UK data protection law you may have the right to access your personal data, correct it, erase it, restrict processing, object to processing based on legitimate interests, and receive a portable copy where that right applies. Where we rely on consent, you can withdraw it at any time. For Google Analytics, use Reject or Change analytics cookie choice. Withdrawal does not undo processing that has already happened.
To stop Cloudflare’s aggregate traffic count in this browser, use Object to basic traffic measurement in the footer. Rejecting Google Analytics also stops that count here. Request logs needed to deliver the page are separate, and that footer control does not switch them off.
To use these rights, email hey@follower.co or use the Contact form, and include enough detail for us to find the request.
You can complain to the Information Commissioner’s Office (ICO).
Children
This site is aimed at adults. It is not directed at children.