The world will try to tell you that Valentine’s Day is a day for romance, sweetness and kitsch cheesy gestures of love.
And maybe it is – but it’s also the time when anyone who’s single, or who’s in an unfulfilling relationship, is at their peak height of neediness. And as cold as that sounds, it also means it’s the perfect time for content creators to make money from their fans.
Hey, this is a business you’re running, and sometimes you need to be honest and realize that you need to strike while the iron is hot!
Jump to:
Why is Valentine’s Day so Important for Content Creators?
Think about it – this is the time of the year when people are constantly surrounded by messages of love and romance. You can’t enter a store without seeing pink hearts everywhere, and all the couples are talking about their plans for restaurant dates and gifts.
Which means that there are so many single people who feel like they’re missing out.
And more than that, there are tons of people who are in a relationship but who aren’t completely happy – their emotional or sexual needs aren’t being met – and so they are very much in the mood to interact with their favorite content creators online who can help them feel happier.
Most of your fanbase will likely fall into one of these two categories. You may well have some people who are in happy, healthy relationships that also include enjoying all that content creators provide, but those fans are rare.
People follow you, subscribe to you and tip you because they need that connection with someone. All the better if it’s someone hot.
And you are hot. So you can absolutely meet that need.
But you can’t just rest on your laurels and do everything as normal. Sure, that’ll get you your normal level of income and maybe you’ll see an extra spike from those people who do feel like they need a bit of attention and care.
However, if you really want to make bank, you need to switch onto the possibilities that Valentine’s Day offers, and start running promotions and special offers that will maximize your earnings during this season of love and spending.
How to Maximize Earnings Around Valentine’s Day
There are several ways you can make the most of the holiday when you’re an adult content creator. Here are just some ideas – but feel free to think of your own as well!
Themed shoots
The most obvious way to earn a little extra out of Valentine’s Day is to create some themed shoots. Yes, the whole thing around Valentine’s Day is super commercial and super cliché, but that doesn’t mean you can’t have fun with it.
Think rose petals on the bed, perhaps even some heart-shaped balloons, and of course you need to pick out some spicy red underwear to enjoy. And this is advice for guys as well as girls of course!
A themed shoot will be a lot of fun and you can definitely stand out from the crowd of regular content creators who just think it’s fine to push out the same style of photos or videos around the big day.
Special offers on personalized content
As we’ve discussed, people are really seeking that personal connection when it comes to Valentine’s Day, and so the most successful content is going to be personalized videos or photo sets to make your fans feel special.
And yes, it’s going to be in demand, but you should still offer a discount or other type of promotion if you want to really succeed here.
There’ll be a lot of your fans or subscribers who maybe won’t realize that something personal from you would really lift their spirits, but if you can tease and tempt them with a promotion, they’ll start to get the message that this would be something they would like, and more importantly should be something they should treat themselves with.
Make sure you tell them that. They deserve a bit of special attention around Valentine’s Day, and you’re willing to offer it. Explain what you’re offering and you’ll have the orders flying in.
Send ‘cards’ via DM
You can’t send Valentine’s Day cards out to your fans in real life. Even if you could, it’d probably be a bad idea – we’ll bet that many of your fans already have a partner in real life.
But you CAN send digital ‘cards’ via DMs, and these are a great way to have a bit of fun with your fans but also to push any promotions you’re running, such as your personalized content offer that we know you’re already putting into action based on our advice!
Add in a cheesy but sexy little romantic poem – don’t worry about it being perfect – and you’ll have them hooked and ready to pay for whatever you’re offering.
Offer a date
One option for a big earner could be the chance to ‘date’ you for the night.
Not in real life of course. That’d be a terrible idea, if you value your personal safety.
But consider offering a personal webcam call as a digital date, which could start with you both actually enjoying dinner and then you can let things get a bit messy by the time dessert rolls around. Perhaps you get dessert involved in your play…
Something like this should be a premium option, so consider whether your subscribers would be happy paying outright for it or whether it’s best to offer a contest, where your fans buy tickets and then you stream drawing a winner. That way it’s affordable, and you can make big money.
You can even then edit some of the date into a new video for other fans, provided you make that clear before offering it up as a prize in the first place.
Fanvue’s Race for Roses
You should also check out what your chosen platform is doing to help support you around Valentine’s Day. Although the reality is that most won’t bother doing anything special – they take a bare-minimum approach.
Fanvue is an exception, because they’re always looking to innovate with new and interesting ways for creators to make money. And their ‘Race for Roses’ campaign is the perfect example.
They’re creating digital roses that fans can send to their favorite creators as a tip. But those roses count towards an overall leaderboard, with cash prizes for the top creators who earn the most roses!
Fans get to show their love for their favorite creators and shower them with ‘roses’, and creators could climb all the way to the top and earn the top prize of $5,000!
Second place gets $2,500, third place earns $1,500, fourth place bags $750, and fifth place earns $250. The rest of the top 10 will win exclusive Fanvue merch packages too.
It’s the perfect time to lean on your fanbase and ask for their support to help you climb up the rankings and earn yourself a prize as one of Fanvue’s most loved creators.
The platform is also offering up these tips on how to succeed during the campaign:
- Promote your place in the leaderboard and encourage your fans to send you roses to help you win
- Offer exclusive themed content for Valentine’s Day and make it limited-time, so that there’s a sense of urgency which encourages them to subscribe or tip
- Engage with your audience every day during the campaign – whether it’s posting stories, commenting, going live or making sure you’re responding to messages ASAP.
Make sure you check out Fanvue if you're trying to decide on the best content platform for you!
Valentine’s Day really is the best time of the year for earning money. It’s Christmas for content creators. And you need to make sure that you’re doing everything you can to win the hearts – and cash – of your subscribers and fans.
