How much can you really earn on OnlyFans?
The useful earnings question is how many paying fans you can serve at a sustainable price. OnlyFans’ multibillion-dollar payouts and widely quoted averages cannot answer that for an individual creator. This guide explains the reported FY2024 figures and the $104 monthly average, then works backward from an income target to the sales it would require.
For a closer look at the earnings data, see Creator earnings: where the money goes, and what averages hide. Use How to make serious money on OnlyFans to plan your work and the pricing guide to choose what to charge.
What the platform paid out
Fenix International Limited (UK company 10354575) operates OnlyFans. The figures below are Variety’s reporting for FY2024 (year ended 30 November 2024).
| Figure | Amount / count | What it is |
|---|---|---|
| Gross fan payments | $7.22 billion | What fans paid through the platform over the year |
| Paid to creators | $5.80 billion | Press-reported payout total (about 80% of fan payments; platform keeps ~20%) |
| Creator accounts | 4.634 million | Total creator accounts at year-end |
| Fan accounts | 377.5 million | Total fan accounts at year-end |
USD billions (press-reported)
- $5.32BFY2023
- $5.80BFY2024
| Fiscal year (ended 30 Nov) | USD billions (press-reported) |
|---|---|
| FY2023 | $5.32B |
| FY2024 | $5.80B |
Variety, Aug. 22, 2025 — The $5.80 billion FY2024 creator payout is from that article. The $5.32 billion FY2023 figure is from Variety’s September 6, 2024 report: https://variety.com/2024/digital/news/onlyfans-payments-2023-financials-revenue-creator-earnings-1236135425/
The prior year (ended 30 November 2023) was lower on the same reporting pattern: about $6.63 billion in gross fan payments and roughly $5.32 billion to creators, with about 4.12 million creator accounts (Variety).
OnlyFans keeps 20% of each fan payment, leaving you 80% before expenses and tax. New earnings usually remain pending for about seven days before you can withdraw them. The Creator Center’s example shows a June 1 tip becoming available on or after June 8. After a successful withdrawal request, money typically reaches your bank or wallet in three to five business days, depending on the method and location (OnlyFans Terms).
What the ~$104 figure actually is
If you divide the press-reported $5.80 billion in FY2024 creator payouts by 4.634 million year-end creator accounts, you get about $1,251 per account for the year—roughly $104 per month if you spread that year evenly. That is an aggregate ratio calculated from those press-reported FY2024 figures (payouts ÷ year-end accounts ÷ 12), not a measured typical wage. Press coverage of the 2023 accounts used the same method and described a figure near $1,300 per creator for that year (Variety).
Example
~$104
Aggregate monthly ratio
$5.80B ÷ 4.634M accounts ÷ 12 — not a typical wage
That figure is an aggregate ratio from press-reported totals—not a median, and not what most creators earn.
Why it is a poor planning number:
- The $5.80 billion is a full-year total of payouts.
- The 4.634 million figure is a year-end count of creator accounts—not a proven count of people who posted all year. These press reports do not establish what share of accounts were inactive.
- Money is unevenly distributed across accounts, so a single ratio cannot stand in for “what most creators earn.”
The reports do not give a median income, an average for active creators, or a figure for beginners. Third-party estimates also differ, so there is no reliable typical monthly income to use here. The creator earnings guide explains the differences between these measures (Creator earnings: where the money goes, and what averages hide).
What you can use: the documented 80/20 cut, the scale of total payouts, and clear math from your own price and renewing subscriber count.
Celebrity launches are a poor benchmark for a new page. Billboard reported that Bella Thorne earned roughly $1 million on her first day in August 2020, but that exceptional result does not tell you what a new creator without her audience could earn.
Subscribers needed for target income
The table assumes a $10 monthly subscription and the usual 20% platform fee. Each full-price payment leaves you $8 before expenses, tax and payout fees. It excludes discounts, refunds, tips and pay-per-view sales. Payment counts are rounded up.
| Monthly income target (after platform fee) | Full-price $10 subscription payments needed |
|---|---|
| $500 | 63 |
| $1,000 | 125 |
| $2,000 | 250 |
| $3,000 | 375 |
| $10,000 | 1,250 |
So $1,000 after the platform cut needs 125 people each paying $10 that month at full price—not 125 lifetime followers. $10,000 needs 1,250 such payments that month.
A labeled path to $10,000 after the platform cut
The examples below show what it would take to reach $10,000 after the platform fee. They are calculations, not earnings forecasts.
Subscription-only route at $10. You need 1,250 full-price payments that month ($10,000 ÷ $8). Illustrative (not a typical churn rate): if 100 subscribers do not renew in the following month, you need 100 new full-price payments that month to maintain the same subscription revenue.
A higher price means you need fewer full-price payments to reach the same target, but it may also affect how many people subscribe. Use the pricing guide to choose a starting price.
Mixed revenue. Tips and PPV can cover part of the $10,000, which lowers how many renewing subscribers you need from subscriptions alone—at the cost of more chat, production and fulfillment work. For a separate fictional month that also counts a refund, operating costs, hours and what is still on the platform, use A useful month can still leave you short of cash.
You will also need an estimate of how many people in your audience will subscribe. Use your own results when available. The calculator’s default is an example, not an expected conversion rate.
Subscription income calculator
Use this to test other prices and audience sizes for a single month of paid subscriptions. It is not a recurring-income or multi-month forecast. The default 2% subscribe rate is an illustrative assumption, not an expected conversion rate. Paid-subscriber counts are rounded to the nearest whole number; currency results are shown in whole dollars.
Illustrative example. Adjust the defaults to explore a single month of subscription income; they are not a forecast.
8,000 people in your reachable audience · 2% subscribe (illustrative assumption) · $10/month → about $1,280 after the usual 20% platform fee, before expenses and tax.
Assumptions: documented usual OnlyFans split (platform keeps 20%, you keep 80%); paid subscriptions only for this sketch; no discounts, refunds, tips or pay-per-view. Reachable audience means people who can realistically see your offer (for example engaged followers or email list)—not total follower count if many never see your posts.
- Paid subscribers (rounded)
- 160
- Gross / month
- $1,600
- After 20% platform fee
- $1,280
What changes the result
The table and calculator assume every counted subscriber pays full price that month. Real months look messier:
- Discounts and trials lower what you keep per join even when the headline price is $10.
- Refunds and chargebacks remove money after it looked earned.
- Non-renewals: canceling renewal does not undo a payment already collected. Illustrative (not a typical churn rate): if you need 125 full-price payments for $1,000 after fees, and 15 subscribers do not renew in the following month, you need 15 new full-price payments that month to maintain the same subscription revenue.
- Expenses and time: equipment, promo ads, freelancers, and hours spent shooting or replying are not in the 80% figure. A month that hits $2,000 after the platform cut can still be thin after costs and tax.
- Tips and unlocks can raise income above the subscription-only table when fans buy them; they also add reply and production work.
Practical next step
- Treat ~$104 as an aggregate ratio calculated from press-reported FY2024 figures—not your expected wage.
- Pick a monthly after-fee target and read the payment count from the table (or the calculator at your real price).
- Adjust for discounts, non-renewals, costs and time—then decide whether tips/PPV should carry part of the goal.
- When you are ready to operate the page, continue with How to make serious money on OnlyFans; for fee and offer packaging, use the pricing guide.